Zombie subscriptions
Unused seats and duplicate tools renew while the team focuses on product delivery.
Startup expense management Singapore
Extend your startup's runway with smarter expense control.
Stop burning cash on hidden tech costs. Ng's Value tracks cloud hosting, SaaS, compliance and infrastructure spend so founders can act before the next board meeting.
Built for Singapore tech and fintech teams.
Clear numbers for sharper operating decisions.
The hidden burn problem
The startup expense trap is easy to miss.
Early teams add tools to move quickly. Six months later, nobody owns the renewal list, cloud capacity stays oversized and compliance spend grows without a clear decision trail.
Small leaks become board-level questions.
Oversized cloud capacity
Idle instances, storage and data transfer quietly raise the monthly AWS or GCP bill.
Compliance creep
MAS and PDPA requirements matter. Unplanned vendors and overlapping checks can still overspend.
Thin board visibility
A spreadsheet snapshot rarely shows which costs are fixed, flexible or tied to growth.
A practical operating system
Our startup-focused approach turns spend into a decision tool.
Ng's Value gives founders a monthly view of what changed, why it changed and what action has the strongest effect on burn.
22%
average tech stack reduction
Reported within the first quarter.10+
action items per review
Ranked by impact and effort.Cloud and SaaS dashboard
See subscriptions, seats, hosting, storage and infrastructure charges in one monthly operating view.
Stage-based benchmarks
Compare spend with relevant seed and Series A patterns before a new hire, tool or infrastructure commitment.
Fundraising-ready projections
Model runway under base, controlled-growth and fundraising scenarios with assumptions your investors can follow.
Monthly optimisation sprints
Each review ends with owners, dates and a short list of changes the team can make before the next billing cycle.
Startup expense case study Singapore
Client scenario: fintech startup saves 31% on SaaS.
S$4,200
saved each month
Before review
Rapid tool adoption had no owner.
The team had overlapping collaboration tools, dormant seats and several plans sized for future headcount. The monthly bill rose faster than active usage.
After review
A focused audit changed the spend curve.
We checked usage, removed dormant seats and renegotiated tiers. The result was S$4,200 in monthly savings and an estimated five extra months of runway.
A clear four-step start
How our engagement works for startups.
The process is designed around a founder's calendar. You get useful findings quickly, with access limited to what the review needs.
01
Quick connect
A 30-minute call maps your burn rate, billing cycles, cloud accounts and the decision you need to make next.
02
Secure access
You provide read-only access to selected cloud and accounting records. No payment permissions are needed.
03
Two-week deep dive
We trace recurring charges, usage patterns, contract terms and compliance-related costs across the operating stack.
04
Action presentation
You receive a founder-ready review with 10 or more prioritised actions, runway scenarios and accountable owners.
Trusted by Singapore founders
Founder review
"
They found savings we didn't know existed and improved our investor pitch.
Joyze G.
Singapore startup CEO
Straight answers
Startup-specific FAQ.
The first review is about burn clarity. You do not need a large finance team or a perfect chart of accounts to begin.
We're pre-revenue. Can you help?
Yes. Pre-revenue teams often have the clearest runway gains because recurring commitments can be reviewed before they become fixed habits. We focus on burn reduction, sensible controls and a forecast the founding team can use.
Do you work with AWS and GCP?
Absolutely. We review AWS, GCP and related infrastructure charges, including idle resources, storage patterns, usage tiers and account structures. Our cloud cost analysts work from read-only records.
Can you account for MAS and PDPA requirements?
Yes. The review separates required compliance work from duplicated or poorly scoped spend. We do not recommend removing a control simply to reduce a bill.
Will the findings help with fundraising planning?
The engagement includes runway scenarios that show the effect of hiring, infrastructure growth and subscription changes. These figures give founders a clearer basis for fundraising expense planning.
Make the next month count
Ready to lengthen your runway?
Book a startup expense audit with Ng's Value. We will map the largest cost decisions first and show where a tighter operating plan can change your runway.